Privacy policy

The assessment form asks for your name, business name and email address. You may also provide an optional description of the work you need help with. Before submitting, you choose whether we may use those details to respond. We record that choice, its wording and policy version, and the time it was made. If you email us directly, we receive your address and whatever you include. Do not send patient information, customer records, financial documents, passwords or other confidential material.

Newsletter signup is a separate choice. We collect your email address and record your consent, its wording and policy version, and the time it was made. We send a confirmation email and require you to confirm before receiving the newsletter. Contacting us about an assessment does not subscribe you.

This site sets no advertising trackers and no social-media pixels, and it does not use Google Analytics. If we enable analytics at all, it will be a privacy-respecting counter (Plausible or umami) that records aggregate page views without cookies or personal identifiers.

Our website service providers keep standard service and security logs, which may include IP address, browser type and pages requested. We do not use those logs to build advertising profiles.

We use assessment requests and inquiry emails to respond to you and, if we work together, prepare for your assessment or intake meeting. A person reviews sales replies before they are sent. A form submission does not book an appointment or start an automated sales sequence. Newsletter confirmation emails are automatic; newsletter issues require approval before sending.

We do not sell, rent or trade your information, and we do not run advertising. We use service providers to run the website, store inquiries and newsletter choices, and deliver email. This information is not handled entirely on our own hardware. We also share information when the law requires it.

Inquiries are kept while we correspond and for a reasonable business-records period afterward. You can ask us to review or delete information we hold by emailing the address below.

Both website forms ask for an explicit choice before submission; their consent boxes are not preselected. You can unsubscribe from the newsletter using its unsubscribe link and the button on that page. Unsubscribing stops future newsletter delivery; it does not mean every stored record has been deleted. Contact us separately if you want us to review or delete information we hold.

Email [email protected] to ask what we hold about you, to correct it, or to have it deleted. There is no account, no login, and no profile to manage, because we didn’t build any.

This policy covers the website. When we build systems for clients, the arrangement is governed by a written contract that states: the hardware, the models, and the data belong to the client. We hold the minimum access needed to maintain the system, it is documented in the client’s operations binder, and it ends when the client says so.

If this policy changes, the date above changes with it, and the substance will stay consistent with the sentence this site is built on: your data is yours.